3 Reasons Why Guest Posting Is an Awesome Marketing Strategy
If you want to build your creative business or your reputation as a freelance writer, the most effective method is guest posting.
Guest posting is an incredible marketing strategy. With the correct guest posting methods, guest posting on other sites can take your business from stagnant to stratospheric. We’re not just talking about growing your website’s traffic (though, that will happen too!).
If you’re still unsure as to whether guest posting is for you, take a look at these three reasons as to why you need to hop on this awesome marketing strategy.
Pssst! Make sure you grab the free download at the end of the post on how to send a guest post pitch that rocks!
1.You become an authority figure in your niche
Guest posting on websites within your niche allows you to become an authority figure. How? First, you need to create high-quality content. Content with value will demonstrate your knowledge and experience in your specific genre, building your reputation and authority.
People who value your content will then want to know more about you, sending traffic to your website. It’s the perfect method for promoting your services or products, increasing sales and growing your overall creative business.
2. You get exposure to a new audience
Gaining exposure to new readers within your niche is one of the best strategies for growing your email list and promoting your services. Using guest posting will help you to connect with potential clients and customers, as well as building relationships with other creatives within your genre.
3. You’ll have samples for your portfolio
If you’re just starting out as a freelancer, then guest posting is a great way to build your portfolio. You’ll be able to link to your work in your pitches and use them in your online portfolio. If you need references or testimonials, ask the website owner for a short paragraph of feedback, so you can use it to pitch for work.
How to guest post in return for results
Many people underestimate the power of guest posting and don’t end up viewing the results they want.
It’s so important to write a powerful pitch that will convert into a guest post slot, and achieve the desired results you want – that is, building your authority, growing your audience, email list and selling more of your products or services.
You don’t need to be a fountain of knowledge on your chosen topic, but you do need to be able to create content of high value. How to do this;
- Thoroughly research the website you want to guest post on.
- Create an outline of a post that will bring something NEW to the site (dont write the full post until you have secured a slot).
- Make sure its original – plagiarism will give you a bad reputation
- Don’t just give your opinion – can you back up your content with facts, data, statistics?
- Avoid linkbait titles
- Can you demonstrate results – if you’re writing a post on the best methods to save time writing, then can you give examples of things that have worked for you.
Now you have an idea of the type of content your guest post should contain, you’ll want to know how to send a pitch that grabs an exclusive spot on your favourite site.
Get the FREE download sheet below for a precise strategy that will convert into winning guest post slots on your preferred websites.