freelancing

How To Create A Services Page For Your Blog

How to create a services page for your blog

If you’re considering branching out into freelance work, then adding a services page to your blog is the perfect way to let clients know that you’re available for projects. As I mention in my free e-course, From Blogger to Freelancer, a services page is a great method of self-promotion, and its also one of the most underrated pages on a blog.

A services page can be added to your blog as a separate page, and its best to link this in your navigation so visitors to your site can easily see it.

Do I really need a services page?

If you want to attract clients and show you’re available for work, a services page on your blog is the cheapest form of advertising your business.

Your page can also help you to attract your ideal clients and ensure you stay booked!

It all starts with your copy!

Writing effective copy is what is going to make the difference between a successful services page and one that will be overlooked by potential clients.

You need to include relevant information to sell your business packages and demonstrate what you can offer your dream clients.

What to include on your page:

A short paragraph on each of your services. What exactly do you offer? Remember, new visitors to your page may know nothing about you or your work, so you really need to explain in a clear and concise way. If you offer writing services, specifically state what type of writing you can provide. For example, articles, blogs, web pages, ad copy.

Who is your ideal client? Stating who you want to work with will help you to attract your ideal client. You may have experience in a specific area, which will benefit a certain type of business or individual. Your expertise may be suitable for small fashion brands, tech businesses, amazon stores, ebay shops, etc.

Why should a client hire you? What can you bring to the table? What makes your skills better than other freelancers? Maybe you have vast experience, offer a unique client experience or you can provide a fast turnaround.

Show examples of your work. If you have a dedicated portfolio then link to it here, however, if not, showcase two to three pieces of your best work – ensure your examples are relevant to your ideal client. For instance, don’t link to an article on gardening if your ideal client is a beauty brand. You might also want to add testimonials from previous clients – demonstrating that others have recommended your services will encourage potential clients to book you.

How much do you charge? Whether you should add a price list to your website is a topic of great debate, however, providing a pricing guide can help to attract clients that have the budget to hire you. It also shows that there is no room for negotiation when it comes to your fees.

Show your process and timeline – What is your turnaround time for work completion? Are you accepting clients for a specific time frame?

Add a simple call to action. So, your website visitor has read your page and is ready to take the next step to hire your services. Adding a direct way to contact you provides a quick and easy way for the client to make a booking.

Service page example

To make it easier for you, here is a simple yet effective example of a service page.

Do you need to shake up your brand?

As an experienced content writer, let me take care of your copy! I can provide;

*Articles – well-researched content with one high-resolution image and a clear call to action.

*Web Copy – web pages exclusively tailored for your brand, including SEO.

*Email campaigns – creating email newsletters, campaigns and strategic marketing copy for sales conversion.

My services are designed for contemporary fashion brands and magazines. I have sevens years of experience in content marketing and my previous clients include some of the UK’s most successful high street fashion brands.

For examples of my previous works, please find my portfolio here _______

Price list:

Web copy packages from £300

Email campaigns from £50

Articles from £40

Currently booking for Summer 2016.

Want to take your business to the next level? Contact me now! [insert contact form]

You can also find me hanging out on social media here [insert social links]

Remember, your services page should be clear and concise, but don’t be afraid to showcase your skills – its your opportunity to sell yourself!

5 Myths about Freelance Work (and The Reality)

5 myths about freelance work

Before I started freelance work, I had a few presumptions as to what the freelance life would be like. I’m pretty sure the fear puts a few people off becoming self-employed. And, this fear generally comes from the myths surrounding freelancing. Let me tell you straight off, these myths are bullshit! Now I’m self-employed and building up my creative business, I get asked a lot of questions as to what the reality of freelancing is. It ain’t easy, but if you’re wondering about what the job of a creative freelancer is really like, then read on!

THE MYTHS ABOUT FREELANCE WORK

  • You won’t make a career from it

The main thing that puts people off freelance work and working from home is the fear that you won’t be able to make a long-term career from it. This ain’t true at all! There are thousands of freelancers who have built creative businesses and have been doing so for many years. I’ve been a freelance copywriter for a few years and the great thing about doing so, is that you can plan out your own career path. You can determine your own progression and really map out where you want to take your career. I first started out blogging as a hobby, before taking that into paid freelance writing work. I’m now doing social media marketing and making plans for my own products too. Unlike a traditional form of employment, freelance work offers you complete freedom. If you ever wanted to transition back to being employed by a company, you’ll have gained a tonne of skills that you can offer, as a result of being self-employed.

  • You can’t make money

When you work for yourself, you earning potential is infinite. Sure, you need a plan of action and you need a strategy that works, but once you do, you’ll be able to determine how much you want to be earning and how to go about that. As a freelance writer, social media coordinator or creative business owner, you can easily earn a full-time wage. Yes, you need to work hard and have a good client roster, but it’s more than possible. I started on a part-time wage until I built up a client list and gained more experience. If you’re planning on launching a freelance writing career then grab my free email course on how to grow your skills and get clients through the door.

As a freelancer, you also need to make sure you’re not underselling yourself. Pricing yourself too low is a big no-no, and it means you have to work harder to earn more. Since I increased my prices, I gained more work. Crazy huh? Despite my initial fears that I’d gain less clients, pricing myself higher (and taking into account the value of my work) has meant that I have more time to work on building my business, as well as providing a better service to my clients.

If you truly want to increase your earning potential as a freelancer, then crafting your own products is the way to go. Having a passive sales income provides security and allows you more time to grow your skills and business.

  • It’s easy work

If there is one piece of advice I could give anyone thinking of doing freelance work, it’s to graft hard. If you don’t work, you ain’t gonna make any money honey! I wish I could tell you that I spend most my days on the beach sipping champagne, but the truth is I work hard. It’s not uncommon for me to be working up until 2am, whether that’s on client work or crafting my business plan. And, I don’t mind that, because I love what I do, and I’m lucky that I get to do a job that I love. Freelancing isn’t for the work-shy. You need to be driven, you need to be motivated, and you need to be hungry. Hungry for client satisfaction and hungry to grow. If you’re passionate about what you do, and are ready to work hard, then you’ll love the freelance life.

  • The initial investment is too much

Here’s the great thing about being a freelancer; it costs you nothing to get started. Yep! I started my freelance business with a big fat zero! How? Well, you really don’t need anything to get started, other than internet access (obvs) and a few ideas. When I started my writing career, I didn’t specifically use any tools, other than an everyday notebook to keep track of my income and projects. You really don’t need many tools when you start your freelance business. If you like being organised online, then I highly recommend Google Docs and Asana. Other than that, Quickbooks is perfect for invoicing clients and keeping track of your income.

  • I’ll struggle to get clients

One of the biggest fears for freelancers is the client struggle. At the start of my career, I had a slight panic about this, and in truth, I’ve never had a problem getting clients through the door. That’s because I’m very pro-active in pitching. These days, I will only pitch for either long projects or those that are high paying. Hustling for nothing or just to write one article (unless that article pays extremely well) isn’t going to grow my business. The truth about pitching for freelance jobs is that it’s extremely easy when you know how (my free e-course tells you more about how to pitch on freelance sites). Doing your research and self-promotion are the key to attracting clients – once you’ve got this covered, you’re on your way!