If you’re considering branching out into freelance work, then adding a services page to your blog is the perfect way to let clients know that you’re available for projects. As I mention in my free e-course, From Blogger to Freelancer, a services page is a great method of self-promotion, and its also one of the most underrated pages on a blog.
A services page can be added to your blog as a separate page, and its best to link this in your navigation so visitors to your site can easily see it.
Do I really need a services page?
If you want to attract clients and show you’re available for work, a services page on your blog is the cheapest form of advertising your business.
Your page can also help you to attract your ideal clients and ensure you stay booked!
It all starts with your copy!
Writing effective copy is what is going to make the difference between a successful services page and one that will be overlooked by potential clients.
You need to include relevant information to sell your business packages and demonstrate what you can offer your dream clients.
What to include on your page:
A short paragraph on each of your services. What exactly do you offer? Remember, new visitors to your page may know nothing about you or your work, so you really need to explain in a clear and concise way. If you offer writing services, specifically state what type of writing you can provide. For example, articles, blogs, web pages, ad copy.
Who is your ideal client? Stating who you want to work with will help you to attract your ideal client. You may have experience in a specific area, which will benefit a certain type of business or individual. Your expertise may be suitable for small fashion brands, tech businesses, amazon stores, ebay shops, etc.
Why should a client hire you? What can you bring to the table? What makes your skills better than other freelancers? Maybe you have vast experience, offer a unique client experience or you can provide a fast turnaround.
Show examples of your work. If you have a dedicated portfolio then link to it here, however, if not, showcase two to three pieces of your best work – ensure your examples are relevant to your ideal client. For instance, don’t link to an article on gardening if your ideal client is a beauty brand. You might also want to add testimonials from previous clients – demonstrating that others have recommended your services will encourage potential clients to book you.
How much do you charge? Whether you should add a price list to your website is a topic of great debate, however, providing a pricing guide can help to attract clients that have the budget to hire you. It also shows that there is no room for negotiation when it comes to your fees.
Show your process and timeline – What is your turnaround time for work completion? Are you accepting clients for a specific time frame?
Add a simple call to action. So, your website visitor has read your page and is ready to take the next step to hire your services. Adding a direct way to contact you provides a quick and easy way for the client to make a booking.
Service page example
To make it easier for you, here is a simple yet effective example of a service page.
Do you need to shake up your brand?
As an experienced content writer, let me take care of your copy! I can provide;
*Articles – well-researched content with one high-resolution image and a clear call to action.
*Web Copy – web pages exclusively tailored for your brand, including SEO.
*Email campaigns – creating email newsletters, campaigns and strategic marketing copy for sales conversion.
My services are designed for contemporary fashion brands and magazines. I have sevens years of experience in content marketing and my previous clients include some of the UK’s most successful high street fashion brands.
For examples of my previous works, please find my portfolio here _______
Web copy packages from £300
Email campaigns from £50
Articles from £40
Currently booking for Summer 2016.
Want to take your business to the next level? Contact me now! [insert contact form]
You can also find me hanging out on social media here [insert social links]
Remember, your services page should be clear and concise, but don’t be afraid to showcase your skills – its your opportunity to sell yourself!