When you’re self-employed, you really need to know how to sell yourself as a freelancer in order reap the rewards. Having a great portfolio helps too but knowing how to really sell yourself to potential clients can make the difference between getting that great job opportunity or going back to searching for projects. If you’re pitching a proposal or putting your CV forward, ask yourself these questions;

How to sell yourself as a freelancer

1. What are your strengths?

Think about the service that you’re selling. What is it you do well? What are your key areas of knowledge? For example, if you’re a freelance writer, what niches can you write for? do you have seo experience? can you write for varying audiences?

2. Show what you’re worth

There will be many people offering their services for less but what do you have that they don’t. It may be that you have a great standard of English, lots of experience, you’re good at researching, have qualifications in a particular field. Don’t be afraid to pitch for a higher rate than other clients if you can show what you can do!

3. Don’t mention what you can’t do

Forget mentioning what you can’t do to clients – concentrate on what you can do. If you need to mention to a client that you don’t have experience in a certain area, turn it into a positive, such as ‘my area of expertise is academic writing only’.

4. Offer a sample of your work

Always offer a sample of your work in a job proposal or pitch. It’s a good idea to create a portfolio of your work (I’ll have some steps to show you how you can easily achieve this next week). If you don’t have a portfolio, do you have links to work published online? Alternatively, can you upload a sample to include with your pitch?

5. Tailor yourself to the job

How can you tackle the job that’s on offer? Look at the job description and tailor your pitch to the specification. Mention why you can meet the skills required. For instance, if the job is writing a blog post then mention other blogs you’ve written for, the types of genres you’ve written for and any other details that makes you the right candidate for the job. This may include your experience of platforms, such as WordPress, the use social media or search engine optimisation.


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