It’s easy to assume that to make money blogging, you need to be a blog superstar! Not true! In fact, you don’t even need a large audience to make money from your blog. Yes, it’s much easier to make money with lots of blog traffic, however, if you’re fairly new to the scene, there are still ways of making profit from your blog.
Pssst. If you haven’t yet started blogging, check out my post on how to create a WordPress blog.
You absolutely don’t need to be blogging full time to start making a profit. You may love blogging because it’s your passion, but it’s also a great way to supplement your current income. If you’re searching for ways of how you can monetise your website, then here is the ultimate guide on how to make money blogging.
One of the most popular ways to make money via your blog is through affiliate links. An affiliate link is when you place a link on your blog via a third party, such as an affiliate network or retailer. This link contains your personalised referral code, so that when someone clicks on that link and makes a purchase, you’ll receive a small percentage of the retail price.
The amount you make via affiliate links will depend on your traffic and audience. For example, you may have a luxury lifestyle blog with a small audience, however, if you’re linking to expensive products, you could make quite a large profit with only a few sales. If someone clicked your link and purchased a handbag for £2000, you may make a commission of 10% (depending on your affiliate network), which is £200.
Affiliate links are super easy to use and you can choose which products to link to and which brands to work with.
Any type of blog can use affiliate links and the best way to use them is to add them naturally within a blog post, rather than stuffing a post full of links. The best affiliate networks that I’ve personally used are Amazon Affiliates, ShopStyle, Skimlinks and LinkShare. Make sure you grab the free make money blogging resource sheet for more networks to join.
Ad networks, such as Google Adsense allow you to place adverts on your blog (which may be placed on your sidebar, in the footer or below the header) and you get paid for each click you receive on an ad. Google Adsense is undoubtedly the biggest ad network around. I personally made very little from Adsense on my lifestyle blog, despite gaining around 100,000 views per month at its peak. However, Adsense is ideal if you want a small passive income stream, achieving a little money from essentially doing nothing. Adsense isn’t the only network around and there are plenty of alternatives, such as Chitika and Infolinks.
Sponsored blog posts, giveaways, social media posts and brand work are all high income streams. Sponsored content normally involves promoting a brand or product in exchange for money. You need to declare this content as sponsored on your blog. Sponsored content can also involve Instagram posts, sponsored tweets, paid press trips or working exclusively with a brand in some form. Generally, those with a large audience can make more money via sponsored content. However, even those with a small audience may be offered the opportunity for sponsored posts. When I’ve written paid for content, I’ve mainly been approached directly via email, although, I have found opportunities on Facebook. If you’re in the UK, I highly recommend joining the UK Bloggers Facebook group. If you’re based elsewhere, Blogger Opportunities is a good place to start.
You can also find sponsored content opportunities via Bloglovin Activate and Izea. There are also lots more sites to consider in the free blog resource list!
How much to charge for sponsored posts?
This is a tricky one as there’s no standard fee. I’ve made £50 to £70 (around $70 to $100) for a sponsored blog post, however, the amount you charge will depend on your blog views, unique users and number of subscribers.
Sponsors/selling advertising space
Selling advertising space to other bloggers or small brands was hugely popular a few years ago and it’s still a great way for those with a smaller audience to make a bit of extra cash. Creating a media kit and a page to sell your adverts on is a good way to get started. Price your adverts reasonably as it’s highly unlikely people will pay ££/$$ unless you’re getting a crazy amount of traffic. Alos, ensure that you have a PayPal account so you can get paid. I’d also recommend handling the scheduling of adverts and payment yourself, instead of paying for a third party website like passionfruit.
In your advertising packages, you may want to include a sidebar advert on your blog, links on social media, Instagram mentions or a dedicated blog post to your main advertiser.
Try to incorporate tiering into your packages. For example, you could have a bronze, silver and gold package, each with a different price, with the top package offering more incentives.
Selling your own products
Selling your own products is something that even those with a small audience can be successful in doing.
Examples of things to sell;
- Digital products – ebooks, courses, prints, designs, logos, planners etc.
- Physical items – stationery, jewellery, homeware etc.
Digital items are great for creating a passive income stream. With physical items, you’ll need to factor in storage, shipping materials, costs, stock checks etc.
Where you can sell your items
- WooCommerce (for WordPress blogs)
- Squarespace e-commerce
- Big Cartel (start your own online store)
The great thing about selling your own products is that you can decide exactly what you want to sell and the pricing. I’d highly suggest selling items relevant to your niche, in order to maximise your sales potential and to promote your products on social media platforms.
Another epic way to make money blogging is by freelancing or selling a service. If you want to know how to make the transition from blogger to paid freelancer, then grab my free e-course here.
The money you can make via freelancing or selling services is unlimited. Here are a few ideas of what services you can provide;
- Freelance writing/editing/proofreading
- Design based services – web and branding
- Blog coaching
- Speaking engagements
- Paid webinars
- Virtual workshops
If you want to get started freelancing then try People Per Hour or Upwork to find jobs to apply for. I’ve used both of these sites and found several well paid projects, as well as long-term clients.
If you’re freelancing or selling a service, then its highly important to create a services page for your blog. Your services should be on a separate page, linked to your navigation. Your page should include;
- What services you are offering
- Who your services are tailored for
- Your prices
- Testimonials from previous clients
- Your contact information
Finally, how you should make money blogging…
If you want to build a blog to make a regular income stream, then it’s essential to maintain quality content, and not just rely on your links being clicked or your products selling. You still need to put effort and hard work into your blog for results to show. Remember, hustle isn’t a dirty word!
A few things to consider;
- Create high value content on your blog
- Build an email list – this is great for promoting products and services
- Consider using more than one income stream
- Cater towards your niche
- Use the shit out of social media – Pinterest and Twitter are my favourite platforms
- Up your image game – you don’t need to be a great photographer as using stock photos and an editing platform like Canva can really work. Good images are better for more shares on social media
Want to know which sites to use to make money from your blog? Get the make money blogging resource list for a complete overview of sites you can use to make a profit!