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How To Create A Services Page For Your Blog

How to create a services page for your blog

If you’re considering branching out into freelance work, then adding a services page to your blog is the perfect way to let clients know that you’re available for projects. As I mention in my free e-course, From Blogger to Freelancer, a services page is a great method of self-promotion, and its also one of the most underrated pages on a blog.

A services page can be added to your blog as a separate page, and its best to link this in your navigation so visitors to your site can easily see it.

Do I really need a services page?

If you want to attract clients and show you’re available for work, a services page on your blog is the cheapest form of advertising your business.

Your page can also help you to attract your ideal clients and ensure you stay booked!

It all starts with your copy!

Writing effective copy is what is going to make the difference between a successful services page and one that will be overlooked by potential clients.

You need to include relevant information to sell your business packages and demonstrate what you can offer your dream clients.

What to include on your page:

A short paragraph on each of your services. What exactly do you offer? Remember, new visitors to your page may know nothing about you or your work, so you really need to explain in a clear and concise way. If you offer writing services, specifically state what type of writing you can provide. For example, articles, blogs, web pages, ad copy.

Who is your ideal client? Stating who you want to work with will help you to attract your ideal client. You may have experience in a specific area, which will benefit a certain type of business or individual. Your expertise may be suitable for small fashion brands, tech businesses, amazon stores, ebay shops, etc.

Why should a client hire you? What can you bring to the table? What makes your skills better than other freelancers? Maybe you have vast experience, offer a unique client experience or you can provide a fast turnaround.

Show examples of your work. If you have a dedicated portfolio then link to it here, however, if not, showcase two to three pieces of your best work – ensure your examples are relevant to your ideal client. For instance, don’t link to an article on gardening if your ideal client is a beauty brand. You might also want to add testimonials from previous clients – demonstrating that others have recommended your services will encourage potential clients to book you.

How much do you charge? Whether you should add a price list to your website is a topic of great debate, however, providing a pricing guide can help to attract clients that have the budget to hire you. It also shows that there is no room for negotiation when it comes to your fees.

Show your process and timeline – What is your turnaround time for work completion? Are you accepting clients for a specific time frame?

Add a simple call to action. So, your website visitor has read your page and is ready to take the next step to hire your services. Adding a direct way to contact you provides a quick and easy way for the client to make a booking.

Service page example

To make it easier for you, here is a simple yet effective example of a service page.

Do you need to shake up your brand?

As an experienced content writer, let me take care of your copy! I can provide;

*Articles – well-researched content with one high-resolution image and a clear call to action.

*Web Copy – web pages exclusively tailored for your brand, including SEO.

*Email campaigns – creating email newsletters, campaigns and strategic marketing copy for sales conversion.

My services are designed for contemporary fashion brands and magazines. I have sevens years of experience in content marketing and my previous clients include some of the UK’s most successful high street fashion brands.

For examples of my previous works, please find my portfolio here _______

Price list:

Web copy packages from £300

Email campaigns from £50

Articles from £40

Currently booking for Summer 2016.

Want to take your business to the next level? Contact me now! [insert contact form]

You can also find me hanging out on social media here [insert social links]

Remember, your services page should be clear and concise, but don’t be afraid to showcase your skills – its your opportunity to sell yourself!

Make Money Blogging – The Ultimate Guide!

How to make money blogging

It’s easy to assume that to make money blogging, you need to be a blog superstar! Not true! In fact, you don’t even need a large audience to make money from your blog. Yes, it’s much easier to make money with lots of blog traffic, however, if you’re fairly new to the scene, there are still ways of making profit from your blog.

Pssst. If you haven’t yet started blogging, check out my post on how to create a WordPress blog.

You absolutely don’t need to be blogging full time to start making a profit. You may love blogging because it’s your passion, but it’s also a great way to supplement your current income. If you’re searching for ways of how you can monetise your website, then here is the ultimate guide on how to make money blogging.

Affiliates

One of the most popular ways to make money via your blog is through affiliate links. An affiliate link is when you place a link on your blog via a third party, such as an affiliate network or retailer. This link contains your personalised referral code, so that when someone clicks on that link and makes a purchase, you’ll receive a small percentage of the retail price.

The amount you make via affiliate links will depend on your traffic and audience. For example, you may have a luxury lifestyle blog with a small audience, however, if you’re linking to expensive products, you could make quite a large profit with only a few sales. If someone clicked your link and purchased a handbag for £2000, you may make a commission of 10% (depending on your affiliate network), which is £200.

Affiliate links are super easy to use and you can choose which products to link to and which brands to work with.

Any type of blog can use affiliate links and the best way to use them is to add them naturally within a blog post, rather than stuffing a post full of links. The best affiliate networks that I’ve personally used are Amazon Affiliates, ShopStyle, Skimlinks and LinkShare. Make sure you grab the free make money blogging resource sheet for more networks to join.

Ad networks

Ad networks, such as Google Adsense allow you to place adverts on your blog (which may be placed on your sidebar, in the footer or below the header) and you get paid for each click you receive on an ad. Google Adsense is undoubtedly the biggest ad network around. I personally made very little from Adsense on my lifestyle blog, despite gaining around 100,000 views per month at its peak. However, Adsense is ideal if you want a small passive income stream, achieving a little money from essentially doing nothing. Adsense isn’t the only network around and there are plenty of alternatives, such as Chitika and Infolinks.

Sponsored content

Sponsored blog posts, giveaways, social media posts and brand work are all high income streams. Sponsored content normally involves promoting a brand or product in exchange for money. You need to declare this content as sponsored on your blog. Sponsored content can also involve Instagram posts, sponsored tweets, paid press trips or working exclusively with a brand in some form. Generally, those with a large audience can make more money via sponsored content. However, even those with a small audience may be offered the opportunity for sponsored posts. When I’ve written paid for content, I’ve mainly been approached directly via email, although, I have found opportunities on Facebook. If you’re in the UK, I highly recommend joining the UK Bloggers Facebook group. If you’re based elsewhere, Blogger Opportunities is a good place to start.

You can also find sponsored content opportunities via Bloglovin Activate and Izea. There are also lots more sites to consider in the free blog resource list!

How much to charge for sponsored posts?

This is a tricky one as there’s no standard fee. I’ve made £50 to £70 (around $70 to $100) for a sponsored blog post, however, the amount you charge will depend on your blog views, unique users and number of subscribers.

Sponsors/selling advertising space

Selling advertising space to other bloggers or small brands was hugely popular a few years ago and it’s still a great way for those with a smaller audience to make a bit of extra cash. Creating a media kit and a page to sell your adverts on is a good way to get started. Price your adverts reasonably as it’s highly unlikely people will pay ££/$$ unless you’re getting a crazy amount of traffic. Alos, ensure that you have a PayPal account so you can get paid. I’d also recommend handling the scheduling of adverts and payment yourself, instead of paying for a third party website like passionfruit.

In your advertising packages, you may want to include a sidebar advert on your blog, links on social media, Instagram mentions or a dedicated blog post to your main advertiser.

Try to incorporate tiering into your packages. For example, you could have a bronze, silver and gold package, each with a different price, with the top package offering more incentives.

Selling your own products

Selling your own products is something that even those with a small audience can be successful in doing.

Examples of things to sell;

  • Digital products – ebooks, courses, prints, designs, logos, planners etc.
  • Physical items – stationery, jewellery, homeware etc.

Digital items are great for creating a passive income stream. With physical items, you’ll need to factor in storage, shipping materials, costs, stock checks etc.

Where you can sell your items

The great thing about selling your own products is that you can decide exactly what you want to sell and the pricing. I’d highly suggest selling items relevant to your niche, in order to maximise your sales potential and to promote your products on social media platforms.

Freelancing/selling services

Another epic way to make money blogging is by freelancing or selling a service. If you want to know how to make the transition from blogger to paid freelancer, then grab my free e-course here.

The money you can make via freelancing or selling services is unlimited. Here are a few ideas of what services you can provide;

  • Freelance writing/editing/proofreading
  • Design based services – web and branding
  • Blog coaching
  • Speaking engagements
  • Paid webinars
  • Virtual workshops

If you want to get started freelancing then try People Per Hour or Upwork to find jobs to apply for. I’ve used both of these sites and found several well paid projects, as well as long-term clients.

If you’re freelancing or selling a service, then its highly important to create a services page for your blog. Your services should be on a separate page, linked to your navigation. Your page should include;

  • What services you are offering
  • Who your services are tailored for
  • Your prices
  • Testimonials from previous clients
  • Your contact information

Finally, how you should make money blogging…

If you want to build a blog to make a regular income stream, then it’s essential to maintain quality content, and not just rely on your links being clicked or your products selling. You still need to put effort and hard work into your blog for results to show. Remember, hustle isn’t a dirty word!

A few things to consider;

  • Create high value content on your blog
  • Build an email list – this is great for promoting products and services
  • Consider using more than one income stream
  • Cater towards your niche
  • Use the shit out of social media – Pinterest and Twitter are my favourite platforms
  • Up your image game – you don’t need to be a great photographer as using stock photos and an editing platform like Canva can really work. Good images are better for more shares on social media

 

Want to know which sites to use to make money from your blog? Get the make money blogging resource list for a complete overview of sites you can use to make a profit!

 

From Blogger to Freelancer – The Amazing Free E-Course

Become a freelance writer the free course

The 5 day e-course that really works!

One of the questions I get asked most is ‘how can I become a freelance writer?’

If becoming a freelancer is on your career agenda, then you may be struggling with;

Where to find freelance jobs?

How to start applying

How to get experience

How to get your name out there

Sound familiar?

I struggled with this too. When I started my freelance career, I had no idea where to look for work or how to pitch for a job. The information I found on the internet just wasn’t relevant to me. So, I jumped into the deep end! Luckily, my hard work and hustling paid off!

That’s where From Blogger to Freelancer comes in! It’s to help you start your freelance career and creative business by using the strategies that I tried and tested for myself. I’m now a full-time copywriter and social media manager, working with a variety of clients from around the world.

Wait! Do I need to be a blogger to become a freelance writer?

No, but I highly recommend starting a blog if you have no/limited writing experience. If you want to start a blog, check out 5 proactive ways to start your WordPress blog

A blog will allow you to get your writing samples online, as well as helping to establish your brand. If you’re on a budget, go with a free Blogger or WordPress option for now, as you can purchase a domain once you’re earning money.

Even if you’re starting from scratch, From Blogger to Freelancer will provide you with effective methods for taking the steps to become a freelance writer.

What can I write about?

Freelance writing covers article writing, blogs, branded copy, e-commerce product descriptions, short stories, novels, scripts, as well as extending out into proofreading and editing.

If you want to become a freelance writer, it’s time to take action!

Get my 100% free e-course From Blogger to Freelancer now!